Is your website ready for Christmas???
Now is the time to make sure you website is organised for the holiday season. Not only from a customer service perspective, but also as a means to generate sales leading up to Christmas and beyond.
Below we have covered a few things to consider when thinking about getting your website ready for the Christmas period.
It’s a time to thank your loyal customers.
- Thank your customers; This means have your Christmas & Holiday messages up there now. Posting a thankyou message via your website or your email/newsletter is also a great way to remind potential customers that you are around..
Closed for Christmas?
Are your trading hours or days changing for the holiday break? If so let your visitors know now!, Don’t wait for them to try and contact you one day before Christmas to buy something only to find out your on holiday for 2 weeks!
Decorate your website!?
Decorate your website for Christmas… Hey, if anything it shows your website is up to date!
Make those pre-christmas sales!
Promote any deals and specials you have. Promote Promote Promote. Your customers might be looking for gifts for themselves or gift ideas for family. Let them know about the unbelievable deal you have leading up to Christmas.
Just because everyone else is on Holidays it dosn’t mean your website has to be!
You might have decided to reduce your marketing budget over the Christmas break or Why not use some of that budget/time to help market your website online? Promoting your products or deals on your website costs next to nothing, using social media websites like Facebook and Twitter are free if you take the time to do it yourself; and at this time of the year that is handy!. You can promote any deals or specials you may have or even just let your customers know you are still taking orders over Christmas… They have the ability of sharing that with their friends, and so on and so on.
It’s quite unlikely that any SEO campaign to help promote your christmas specific messages or deasl will have an effect before christmas comes around, usally it will take 3-6 months before you start to see results, however don’t let that stop you trying to drive traffic to your website before Christmas or the New Year hits.
Finish off 2011 with a bang and put your website (and your business) on a steady motion to improving business leads for the new year.
If you would like some more tips or advice on ready-ing your website for Christmas, just send us an email to sales@hotmetaldesign.com.au
